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Expand Abroad Consulting

Recent Projects

Company	Description of Work
AQUAPAL USA	Aqua Pal Japan sells hand crafted ceramic soaking tubs and hand wash basins in Japan. Now they are looking to break into the US market, and Expand Abroad is providing marketing strategy, literature development, sales channel development, and similar advice, along with connecting them to American contacts that may be interested in these tubs.
Direct Commerce Inc.	Expand Abroad developed marketing programs and managed the external web site for this enterprise software start-up. I think the greatest impact I had for this company was not related to the marketing programs or web site, but in helping the company realize that it had lost focus on sales and the sales pipeline, but instead were focusing on updates for current customers. They have made changes and now have a good number of prospects. And of course, I made many positive changes to their marketing and web site.
HELPUHIRE Solutions	HELPUHIRE is an ASP software start-up that develops and hosts job applicant prescreen questionnaires, so that companies can easily and inexpensively sort through the piles of resumes and find the qualified applicants (something we wish was available when we were hiring at previous companies). Expand Abroad has been fully involved with this startup, from writing the business plan through to launching promotional activities (including getting articles published in trade media on the company) and licensing the service to a company who is using it in China.
Passion Trail Bikes	Passion Trail Bikes, a high end mountain bike retailer, is a bit away from the type of companies I normally work with (this is my first time advising a retailer), but the founder is a good friend (and mountain biking a hobby of mine) so I agreed to advise him (and also make a minority stake investment in the company) and sit on the company's board of directors.
Yamamoto Kanpou USA	Yamamoto Kanpou is an importer of Japanese health food supplements, has done well selling through Japanese groceries and specialty stores in the US. Now Expand Abroad is helping them make the next step and get into other markets within the United States. This partnership has worked well - they know their products well, but aren't as well versed on how to do business in the States (when and where to advertise, should they go to a trade show, etc.), which is advice I am easily able to provide them.