| Company | Description of Work |
|---|
| ASUK Technologies | ASUK Technologies is an inventor of a heating technology, around which they have developed a variety of consumer products. Expand Abroad worked with them on in determining the best channels and marketing to use and launching them. |
| AQUAPAL USA | AQUAPAL Japan sells hand crafted ceramic soaking tubs and hand wash basins in Japan. Now they are looking to break into the US market, and Expand Abroad provided marketing strategy, literature development, sales channel development, and similar advice, along with connecting them to American contacts that may be interested in these tubs. |
| Bay Area Paddlefest | Bay Area Paddlefest is the largest consumer-oriented paddlesports expo in California (and perhaps on the West Coast). Expand Abroad was hired to market and run the 2012 event. |
| California Kayaker Magazine | California Kayaker Magazine is a print and online magazine focusing on being the source for kayaking information for California. They are also dedicated to promoting fun and responsible kayaking, and advocating for increased paddling opportunities in this region. The principal at Expand Abroad was the founder and currently is editor, publisher, and ad sales manager for this magazine. |
| Direct Commerce Inc. | Expand Abroad developed marketing programs and managed the external web site for this enterprise software start-up. We did a lot of great marketing and web improvements for them, but in truth I think the greatest impact we had was in helping the company realize that it had lost focus on sales and the sales pipeline, but instead were focusing on updates for current customers. They made changes and we when we left they had a good number of prospects. |
| HELPUHIRE Solutions | HELPUHIRE was an ASP software start-up that develops and hosts job applicant prescreen questionnaires, so that companies can easily and inexpensively sort through the piles of resumes and find the qualified applicants (something we wish was available when we were hiring at previous companies). Expand Abroad has been fully involved with this startup, from writing the business plan through to launching promotional activities (including getting articles published in trade media on the company) and licensing the service to a company who is using it in China. |
| Passion Trail Bikes | Passion Trail Bikes, a high end mountain bike retailer, is a bit away from the type of companies Expand Abroad normally works with (first time advising a retailer), but the shop's founder is a good friend (and mountain biking a hobby of mine) so we agreed to advise him (and also make a minority stake investment in the company) and sit on the company's board of directors. |
| Yamamoto Kanpou USA | Yamamoto Kanpou is an importer of Japanese health food supplements, has done well selling through Japanese groceries and specialty stores in the US. Now Expand Abroad is helping them make the next step and get into other markets within the United States. This partnership has worked well - they know their products well, but aren't as well versed on how to do business in the States (when and where to advertise, should they go to a trade show, etc.), which is advice I am easily able to provide them. |